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Still so much to be done in this space in terms of market development / awareness – really just scratching the surface. And of course this says nothing of the fact that applicable law still treats the Internet as if the Net of today is no different than the Net of the mid-90s.
Query what you’ll think about your right to protect web-based info about you when the stuff that’s out there and that you’re concerned about isn’t some social or professional mishap; rather it’s your medical history or your financial history (which are both increasingly cloud-based and highly-portable), now public for the world to see. Unfortunately this will happen to more than a few of us and when it does, I think you’ll see things really start to heat up.